Pershing Square and Los Angeles

A metropolis shaped in years past by individuality, independence and self-determination, our city has emerged as one that equally values connection and community. The renaissance of our downtown, popularity of CicLAvia, revitalization of the L.A. River and grassroots activation of countless streets, sidewalks, front yards, street corners, empty lots, and parks all across the city demonstrate our eagerness to step out of our cars and homes, meet our neighbors and reclaim our public spaces.

At the heart of this rejuvenation, however, Pershing Square has remained largely untouched. The revitalization of Pershing Square will build upon this movement, and the progress made in downtown's commercial and residential spheres, to meet the neighborhood and city's need for a world class public space.

And the effects are now widespread.

Downtown’s residential population, for instance, has doubled from about 20,000 people in the year 2000 to more than 40,000 people in 2010. Today, Downtown is home to over 50,000 residents, and growing, making it one of the hottest real estate markets in the country.